Place Attachment has become an essential concept in tourism-related research, with substantial relevance for the nature of the people-place relationship and behavioral intentions. Operationalizations of the Place Attachment construct have been very diverse across several disciplines, depending on the context of research. Place Attachment could be an excellent determinant of tourists’ and locals’ perspectives regarding Pro-Environmental Behavioral Intentions such as local engagement, green consumption, willingness to pay for the environment, or protection of resources for the future generation. Besides, Place Meaning emerged as another critical factor, affecting both Place Attachment and Pro-environmental Behavioral Intention. However, researches into date seem to have focused mostly on the current level of Place Attachment and Place Meaning instead of investigating their processes. That drives a study to answer what makes and enhances the attachment and meanings to a place, resulting in the concept of Place Activity. Notably, these critical place-related concepts can connect as a framework of place to explore the area of sustainable tourism, destination resilience, and destination competitiveness.