• Persuasive systems’ design • Behavior change support systems • Interaction with persuasive systems, interfaces, visualization • Interactive agents in persuasive systems • (Generative) AI for persuasive technology • Tailored and personalized persuasion • Gamification for persuasion • Evaluation and validation of persuasive applications • Fitting methods for development, evaluation and implementation of persuasive systems • Optimizing engagement with persuasive systems • Software architectures and technical infrastructures for persuasive systems • Smart environments, e.g. IoT, and persuasion • Digital Marketing, eCommerce, eTourism and SMART ecosystems • Motivational, cognitive and perceptual factors in persuasive technology • Application domains for persuasive technologies such as safety, healthy living, sustainable behaviors, learning and training, marketing and commerce, work environments, organizations • Positive technology • Humanizing and/or dehumanizing effects of persuasive technology • Values and ethics in persuasive technology • Privacy, perceived security and trust in persuasive technology • Resilience and counter-persuasion • Detecting persuasive strategies in social media posts • Encouraging adherence to safety measures in pandemic situations Questions that we hope to be addressed include, but are not limited to: • How to recognize and demonstrate the real life effects of persuasive technology on people’s attitudes and behaviours? • How to conduct studies that not just show their effectiveness but are also able to explain in more detail why a design or intervention works? • How to design an evaluation study so that it yields insights that are applicable to other designs or interventions? • How theoretical insight can help improve application and/or intervention planning and design? • How can design and intervention studies improve theory?